On April 26, 2010, Birks - Canada’s most prestigious jewellery retailer - unveiled the first 131 cut and polished diamonds from the Victor Mine.

This represents the culmination of another diamond dream. From discovery through to the official opening in July 2008, to the agreement to provide 10 per cent of Victor goods locally, by value, to the establishment of Crossworks Manufacturing, this event signaled the completion of the diamond pipeline in Ontario.

“We realize the economic benefits that extend beyond our company and into the local communities, the province and the downstream diamond industry,” said De Beers Canada Acting CEO, Chantal Lavoie. “De Beers Canada and the team at the Victor Mine are committed to growing our resources responsibly and sustainably for the benefit of all for many years to come.”

The first diamonds are available for sale at the Birks flagship store in Toronto until May 1, 2010. They’ll then be on exhibit and sale at other Birks stores across Canada and will return to the city in time for the Toronto Film Festival.

Contact Us  |  Copyright and Trade Mark Notice  |  Web Site Disclaimer  |  Privacy Statement
Copyright 2009 De Beers Canada. All Rights Reserved  Website Credits: AMGmedia Works Inc.